Esprit for mums - A brief history TweetPin It Posted on 1/08/2012 in Style Esprit is an international youthful lifestyle brand offering smart, affordable luxury and bringing newness and style to life. The year was 1964. Aspiring San Francisco designer Susie Russell slowed down to pick up a hitchhiker on the road near Lake Tahoe, California. He is Doug Tompkins. Both were 21. They married 6 months later. The Esprit brand began in 1968 when Susie and Doug Tompkins started selling Esprit clothes out of the back of their station wagon. Esprit triple-bar “E” logo In 1979 John Casado designed the famous Esprit stencil-effect logo. Despite worries that the triple-bar “E” would not be legible to customers, the new logo has become one of the most recognised and memorable in international fashion. In 2007 Noppies develops and distributes the maternity line, Esprit for mums. Successful licence partnerships have transformed the Esprit brand into a global lifestyle group. Esprit has been working with companies with in-depth product expertise and a strong market presence since 1990 to create a large and, in some cases, global pool of licence products. After 40 years, the Group operates more than 800 directly managed retail stores worldwide and distributes its products via more than 14,000 wholesale locations internationally, occupying total selling space of over 1.1 million square metres in more than 40 countries. Comments Be the first to comment on this article! Leave your comment below. Submit your comment Name (required)* Email (required - will not be published)* * Comment* Enter the code from the image: The code you entered is invalid Notify me by email when there are new comments Notify me by email when new articles are posted Submit Comment You might also like The Magic of Baby Milestone CardsPosted on March 1, 2024 in MotherhoodThe first year of your baby's life is a whirlwind of change and growth. From those first wobbly steps to the babbling that morphs into full-fledged sentences, it feels like they're reaching new milestones every day.Read now Get this Aussie Invention FREE* with orders over $200 for Australia Day 2017Posted on January 25, 2017 in Competitions & Promos & NewsfeedWinner of the international iParenting Media Award for product excellence in its first year on the market, the Tummy Tie is FREE* for orders over $200 placed this Australia DayRead now Pregnancy Wardrobe Starter KitPosted on November 1, 2012 in Pregnancy & Baby & StyleWe recently received an email from a lovely lady who is pregnant with her first and wanted to know where to start with buying maternity clothes. Here are our tips for a pregnancy wardrobe starter kit.Read now