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Via Prive Mamma

Posted on 15/07/2012 in Motherhood

Via Privé Mamma
- Feel good while preparing your body and mind for labour, delivery and recovery.

Via Privé Mamma embraces a healthy balance between pregnancy and fitness. Their line of maternity active wear is designed to grow with you and your baby.

Olivia Munn wearing regular Via Prive activewear
(FitCeleb.com - image Jerritt Clark)
Defined by traditional performance driven workout apparel with a fashion forward focus, Via Privé exemplifies the personal style and passion of its co-founder, Sarah Vazirani, to combine fit, function and fashion.

Balance is at the very core of Via Privé Activewear.
The Via Privé symbol - a modified Bengali Om - depicts an open, resting heart, which represents love and happiness, while its sideways resting position symbolizes peace and serenity, bringing to life the perfect balance. Women who make fitness a part of their everyday lives are happier, more relaxed, and maintain greater equilibrium. 

Via Privé are also committed to sourcing their materials ethically through a socially responsible program. Through the promotion of positive labor and environmental practices in factories from which the raw materials and products are sourced, Via Privé is working towards bettering the lives of those working and living in the countries where the factories are located. In the Dominican Republic, they are dedicated to employing and training the locals in an effort to break the cycle of poverty and change destinies.


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