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Speedo began in 1914 but didn't become known until 1928 with the slogan 'Speed on in your Speedos'. Gaining a reputation for style and performance saw Speedo worn by the men's swim team at the Berlin olympics and Speedo gaining worldwide recognition after sponsoring the whole Australian swim team at the Melbourne olympics with their haul of 8 gold medals. Continuing to innovate has seen Speedo launch revolutionary fabrics and continue their swim dominance.