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Via Privé Activewear is a lifestyle, activewear brand defined by traditional performance driven workout apparel with a fashion forward focus. It exemplifies the personal style and passion of it's co-founder, Sarah Vazirani. Observing an absence in the market for functional, comfortable activewear that is also tastefully flattering, Sarah wanted to create a clothing line combining fit, function and fashion.
Enlisting the help of her family, she fashioned her debut collection including an array of sports bras, tops, pants and outerwear. Shortly after the idea of Via Privé Activewear was born, Sarah discovered she was pregnant with her second child. To fill the same void in the maternity market, Via Privé Mamma was born.
Via Privé embraces a healthy balance between pregnancy and fitness. The full line of maternity activewear, Via Privé Mamma, is designed to grow with you and your baby. Created with the same principles as the Via Privé line, the maternity collection combines flattering designs with the softest, most comfortable materials. Let us help you feel great while preparing your body and mind for labor, delivery and recovery.
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