 | Amoralia is the brainchild of Jules Fossett. An ex-advertising
strategist, she was struck by the obvious gap in the market and
bewildered by the total lack of stylish maternity lingerie. Spurred on
by the pleas from her pregnant sisters, colleagues and friends, the
idea took hold and Amoralia became a reality. Besides
elegance, innovation and empathy are also at the heart of the brand so
it seems natural to commit a percentage of our profits to Tommy’s - a charity which aims to end the heartache caused by premature birth, miscarriage and stillbirth."
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